One of the best ways to make your company website work for you is to make it useful. Only useful websites are going to get high search engine rankings, for several different reasons. For instance, only useful websites will get lots of inbound links, which is one of the ways search engines determine a website’s ranking.

For example, say you are a surgeon specializing in hair replacement surgery. Think about what your clients need — in this case, it’s probably help making up their minds as to whether they want to go through with the surgery. Therefore, articles on hair replacement and information on hair replacement cost will help to make your website valuable to potential clients.

Likewise, think about a move that both Amazon.com and eBay.com made, which was to provide user-written reviews and guides on their websites. This enables customers to research a product and help them make their decision whether to buy without even leaving the website. This keeps customers on the site and prevents them from finding their way to another seller’s site while looking for information about the product.

What other ways can you think of to make your website valuable to customers?

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