For example, say you are a surgeon specializing in hair replacement surgery. Think about what your clients need — in this case, it’s probably help making up their minds as to whether they want to go through with the surgery. Therefore, articles on hair replacement and information on hair replacement cost will help to make your website valuable to potential clients.

Likewise, think about a move that both Amazon.com and eBay.com made, which was to provide user-written reviews and guides on their websites. This enables customers to research a product and help them make their decision whether to buy without even leaving the website. This keeps customers on the site and prevents them from finding their way to another seller’s site while looking for information about the product.

What other ways can you think of to make your website valuable to customers?

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The result was astounding. She got tons of business that month — and in fact, months later she was still hearing from potential clients who saw her press release online and were interested in her services.

After the month was over, she had several hundred dollars to donate. The charity she chose was one that worked on raising awareness on drunk driving. When my friend was young, one of her parents was killed by a drunk driver, yet by getting a good Clearwater DUI attorney the driver got off almost scott-free. Although my friend doesn’t blame the Clearwater criminal lawyer — he was, after all, doing a job that he was paid to do — it was always somewhat difficult for her to stomach.

So her promotion was amazingly successful — she enjoyed a huge surge in business, AND she got to donate money to a cause that made her feel better about things! Talk about killing two birds with one stone!

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