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Make Your Website Useful »

One of the best ways to make your company website work for you is to make it useful. Only useful websites are going to get high search engine rankings, for several different reasons. For instance, only useful websites will get lots of inbound links, which is one of the ways search engines determine [...]

Generate Business by Supporting a Cause »

One of my colleagues and friends had an interesting approach to generating some new business a year or two ago. She released a press release stating that 10 percent of all her income that month would be donated to a charity of her choice.
The result was astounding. She got tons of business that [...]